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All Stone Tech

We are the stone to sharpen your edge.

Whetstone is the coaching arm of All Stone Tech. Business owners and people changing careers work with us to think clearly about technology and their next move, then act on it.

Four ways to work with us

  • Small group, six weeks

    Business Cohort

    For owners and creators working out where technology fits their business, with a few other owners in the room.

  • Small group, six weeks

    Career Cohort

    For career changes and returns to work. Get an honest picture of which skills matter where you're headed.

  • One-on-one

    1:1 Business Coaching

    A Strategy Session with a written 90-day plan, a monthly Advisory Engagement, or a review of one big decision.

  • One-on-one

    1:1 Career Coaching

    A structured, scored job search for engineers, tech leads and engineering managers who are searching now.

Why the name

A whetstone keeps a blade sharp so the person holding it can do the work. That's the job here. You make the decisions, and we help you make them clearly.

How the cohorts work

Both cohorts run the same way: small groups, 90-minute live sessions over six weeks, and no technical background needed. Join for one phase or all three.
  1. The First Stone

    A guided self-assessment that ends with a written brief about where you are and where you want to be.
  2. The Direction

    Your brief becomes a concrete direction: what to do first, what can wait and what to ignore.
  3. The Build

    You put the direction to work, on your own or with coaching.

Who you'll work with

Louis Alston founded All Stone Tech in 2002 and leads Whetstone. He coaches every one-on-one client himself, and he is a certified Landmark Worldwide coach.

Meet the founder →

Not sure which fits? Start with a 20-minute call.

Book a 20-minute call